I’m sure you have seen many adverts on the internet or TV. What’s your favorite advert? How do you feel when viewing that advert, like that of the best real estate company, restaurant, touring guide, etc.? Have you ever done an advert analysis essay before?
This article will take you through the advert analysis process and how to write an ad analysis essay. You will learn the various components of ad analysis, and how to outline, and write this essay. You may have evaluated an ad before but missed the correct format that will teach you.
Remember as you assess this ad, you should gather evidence to support your claims. Don’t just use narratives or personal opinions without a basis. You want your readers to trust you and get the aim of this evaluation.
Are you in need of a high-quality, 100% plagiarism free essay or online class help?
Place your order and get 100% original work.
For any help in any type of analytical essay, kindly place an order for our excellent academic writing services.
Advertisement analysis is a way of breaking down the advert and examining its content. You scrutinize how the ad's message communicates to its target audience; either persuading, informing, or entertaining them. So, while analyzing the ad, you should focus on the writing style, language, vocabulary, tone, and visuals/graphics.
After analyzing the advert, you should write an essay containing the introduction, body, and conclusion. Be sure you learn who the ad's target audience is, and don’t promote or disapprove of the ad. Your focus should be on evaluating the ad without making any personal comments.
Every ad, whether on social media, TV, radio, posters, or billboard, aims to sell; a service, idea, or product from a certain company. This ad is usually targeting a certain audience.
Therefore, you should evaluate the ad before writing an ad analysis essay. Be sure to follow these steps to develop the best ad analysis essay:
You may be provided with an ad or need to choose one. The following questions can help you in the evaluation process.
This method uses a rhetorical triangle to interact with and evaluate a piece of the ad. Through rhetorical analysis, one understands how the elements of a text exist and their influence on the audience. Focus on the following three aspects:
This rhetorical technique is well elaborated in our analytical essay writing help article. If you need help with any analysis essay, click the dial now.
You should apply the following basic structure in your analysis essay.
Introduce the product to the audience without assuming they know it. Describe every detail of it or the service. So, in this section;
Your thesis statement should explain the ad's message to the target audience. It should appear at the end of the introduction. You can include the following in your thesis statement:
Explicit message – this is the obvious, clear message.
Implicit messages – it’s the hidden message that the advertisement wants to pass to the consumer.
The explicit and implicit meaning of adverts is well elaborated in this article with examples.
Ad Analysis Body
Use the evidence in the ad to prove your thesis in the body. Let the first paragraph elaborate on the ad's meaning before going into detail.
The body should have different sections; visuals, context, and general analysis of the advert. You should divide these sections into separate paragraphs and give examples of other ads where possible. Analyze the activities taking place in the ad.
For example, in the Coca-Cola ad, you will see a family enjoying a yummy meal over the holiday or at their home. The family looks lovely and happy. So, this ad makes one feel that Coca-Cola brings a family together and makes them happy. Again, one may also associate Coca-cola with holidays or fun activities.
Another example is an ad for beauty products like body creams and body lotions. They always choose pretty ladies to make this advert. The background may have colorful flowers, or they may compare the face before using the cream and after. These visuals associate the cream or lotion with beauty or prettiness, convincing the audience that the product will work on them.
Assess the images in the ad and note what is used to complement the product. Evaluate what kind of reactions the image triggers. Would the same reactions occur if the image was changed? Which colors does the image have? Do you feel that these colors match a certain emotional response?
Also, under the visuals, remember to evaluate the story's setting and brand identification. What do these images communicate to the audience, and how would it be different without them?
Remember to craft clear topic sentences that introduce the main idea and tie it to the thesis. It’s also best to offer room for contrasting ideas on the image or context. Make a stronger argument by acknowledging a different point of view. If at some point you don’t agree with the advert's perspective, you can articulate this point of view. But remember to use the most appropriate words to communicate and use evidence to back up your reasoning.
In conclusion, ensure you restate the thesis statement. Make a recap of the advert's main analysis point and have some finalizing statements.
When writing an advertisement analysis essay, follow these tips;
Purpose – why does this ad exist, and what’s its message to the viewer?
Audience – who is the target audience in the ad, and how does it appeal to them?
Subject – what’s the ad content? Is it selling an idea, service, or product?
Type – what is the type of the ad?
Which terms does it use to convince people, images, and colors? Is the message truthful or misleading?
This ad analytical essay is a formal piece of academic writing and should follow the rules of other academic papers:
An effective advert should contain the following parts:
When writing an ad analysis essay, you should ensure the following:
If you are searching for ad analysis writing help, we got you. We offer the best academic writing services for all our clients. Our writers are very conversant with ad analysis and have handled hundreds of them before. Our services are customized and affordable. Therefore, hire our writers today for a better experience.
This article has explored all the details you need to learn for an ad analysis essay. The introduction should present some of the advert concepts for the reader to understand what you will discuss in the essay. Like any other essay, your content should be clear and have logic.
The body paragraphs should be short and expound on what aligns with your thesis. Remember, evidence is key in this essay as it's based on facts. Don't give personal opinions without any ground. Let your essay evaluate the ad’s content, visuals, delivery, and impact on the audience. Also, you can mention whether the ad message or its delivery method is appropriate.
Don’t shy away from asking for our writing services. If you still can't handle this essay, place an order for our help.
Melanie is a seasoned writer with more than 8 years of experience. She is passionate about academia and works off the clock to ensure she write the topnotch content for her readers.